Why Headless CMS Is Essential To Staying Relevant in 2021
COVID Changed The Way We Do Business. What Does That Mean For The Future Of Content Management?
In order to keep up with a rapidly changing market, it is crucial for anyone who manages digital content to prioritize speed and flexibility. Staying relevant means companies must commit to continuous innovation and rapid improvements. This is especially true in the wake of the coronavirus pandemic, which has accelerated shifting trends in consumer behavior and technological innovations.
COVID Is Making Us All Lose Our Heads
Headless systems have been steadily rising in popularity over the past few years, but the onset of the coronavirus pandemic became the tipping point for a widespread embrace of this model. Pandemic lockdowns have created an overwhelming need for digital connectivity, and people are consuming content on an ever-expanding variety of devices.
Over the past year, companies have responded to changes in consumer behavior by focusing on engaging their audiences in a more personalized manner, through an increasingly diverse array of channels.
Some companies have shifted from in-person business models to predominantly online operations for the first time. Others have responded to changing business environments by adopting digitally enabled self-service models. In the face of these many changes, companies are suddenly confronted with new CMS requirements.
Enter Headless CMS
To review — headless content management systems separate the presentation layer (the head) of a digital platform from its content repository (the body). The content data is made available in the form of a standardized API (RESTful/GraphQL) making it available to present on ANY digital service.
This creates a smooth experience across channels by making it easy to quickly and seamlessly adapt content to multiple new platforms (a mobile app, another website, etc.) without disruption to existing ones. This even applies to data that can be consumed by the public such as COVID stat data, movie times, or restaurant menus.
Using this model, marketing teams and the development organizations they work with are able to seamlessly collaborate on frontend updates, integrations, and redesigns.
Don’t Get Left Behind
Companies who want to adopt new platforms or integrate new capabilities without replacing their legacy platforms are going to have a difficult time keeping up. Traditional content management systems can’t accommodate platforms they’re not originally designed for. They require continuous maintenance and demand more time and resources than the alternative.
A half-hearted attempt to transform to contemporary standards can lead to business disruption, inefficiencies, and a slow path to growth.
When The Future Is Uncertain, Be Future-proof
Choosing a headless framework allows for front-end exploration and innovation. In a world where consumer demands are always changing, having a product that can respond in real-time means it’s unlikely to become obsolete. We are going through a period of profound change on every level. In order to prosper in the shifting marketplace, we must embrace the changes that come our way.
Curious to learn more? Have specific questions? We love answering questions. Or maybe you’re ready to step into the future? We would love to be your mission guide.
Contact us at hello@moonfarmer.com or visit our website and https://moonfarmer.com.
Moonfarmer is a creative digital studio specializing in homegrown software, websites, applications, and art. In addition to being Headless experts and Strapi enthusiasts, we’re adept at many other things.
